Marketing & Sales

Context
Our client, a Telecom Operator, wanted to define an entry strategy for the business application market.

Mission
Advention Business Partners was mandated to evaluate the strategic logic to enter this market, to analyse market requirements and to define a roadmap, a business case and an operational commercial plan.

Results

• Eight market entry scenarios have been identified with detailed cost / benefit evaluation, enabling our client to select the most attractive entry strategy;
• Our client has since implemented the operational plan defined, including development, commercial and partnership strategies.