About Advention Business Partners

Advention Business Partners is an independent strategy consulting group with a fast growing team of professionals operating worldwide through its local operations in Dubai, London, Moscow, Munich, New York, Paris and Shanghai.
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Get in touch with one of our Senior team members across our offices worldwide and discover what Advention can bring to your business.

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The Boutique Spirit. On a Global Scale.

We support our clients globally while keeping true to our values: dedication, flexibility, excellence

Advention strategic advisory partner of the last ‘Grands Prix Private Equity Magazine 2018’

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Advention was recently on stage as the strategic advisory partner during the last ‘Grands Prix Private Equity Magazine 2018’ held at the Folies Bergères Theater in Paris in front of 700 guests from the private investment community.

advention grand prix private equity magazine 2018

Advention integre le top 10 des cabinets de conseil en stratégie

Advention Business Partners entre dans le club des cabinets de conseil en stratégie et top management à forte notoriété le classement annuel de la revue Décideurs Magazine:

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classement decideurs magazine strategie Advention

Le classement complet est disponible en ligne ici:

Advention acts as a strategic advisor on a deal involving Azulis Capital and Meotec

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Azulis Capital has acquired 22% of French consultancy Meotec, while the management team has retained the remainder.

Founder Richard Carons bought a 55% stake, while management retained around a quarter of the business.

The GP invested via Middle Market Fund V, which typically targets businesses with EV between €15-150m, providing equity tickets ranging between €10-15m, according to Unquote Data.

Founded in 2005, Meotec is a consulting firm, providing services such as project management, sales and logistics, and economic performance consulting. Based in Boulogne-Billancourt, the group generated a €30m turnover in 2017. The business employs 300 consultants.

Advention acts as a strategic advisor on a deal involving Raise Capital and LMB Fans & Motors

Logo Raise LMB fans and motors

LMB Aerospace, a Brive, France-based manufacturer of fans and electric engines for civil and military aeronautical applications (aircraft, helicopters, drones), has entered into exclusive talks to be acquired by the investment firm Raise Investissement, according to a company announcement.

PE firm MBO Partenaires, which has controlled a 80% stake since it bought the business from Honeywell in 2012, would re-invest in the transaction, alongside the management team, led by Thomas Bernard.

LMB Aerospace generates EUR 20m turnover and EUR 8m EBITDA.

Advention acts as a strategic advisor on a deal involving Towerbrook and JJA

Logo Towerbrook JJA

JJA, a leading French B2B product and service provider of home furnishing & goods, completed a partnership with TowerBrook to support the business in its international expansion strategy. TowerBrook has acquired a minority stake in JJA, via its Structured Opportunities fund (“TSO”). Jacques-Olivier Abiteboul, JJA’s CEO since 1999, retains the majority stake in the company and will continue, together with JJA’s management team, to lead the company, its strategy and operations.

Founded in 1976, JJA has grown steadily over the past 3 decades and, in recent years, has accelerated its development with double-digit annual sales growth. Headquartered in Blanc-Mesnil, JJA currently employs around 520 people and is highly regarded for the quality of its products and brands as well as for its operational, logistical and digital excellence. The Company has become a key partner to the main retail distribution channels in France in multiple product categories, ranging from home decoration to outdoor furniture, to kitchenware. In each category, JJA has developed its own well-recognized brands such as “Hespéride”, “Atmosphera” or “Secret de Gourmet” and offers to its retail clients a wide range of digital services to support their omni-channel capabilities.

Jacques-Olivier Abiteboul, JJA’s CEO and majority shareholder, seeks to continue JJA’s strong growth in France and at the same time accelerate its international expansion. The Company has partnered with TowerBrook because of TowerBrook’s deep expertise in the sector, its strong experience of supporting fast-growing companies and its ability to structure tailor-made solutions.

This investment follows a number of recent similar partnership transactions that TowerBrook has pursued with founder-led businesses such as OVH, La Maison Bleue and Gravity.

David Maurizot discusses China's Strategic plan in EURObiz

David Maurizot, Advention’s Managing Director in China, has published an article on ‘Made in China 2025’, one of China’s current strategic plans, in the latest issue of EURObiz, the European Chamber of Commerce in China’s magazine.

The article is available online here:

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Advention Business Partners

Head office: 6 rue Anatole de la Forge 75017 Paris, France +33 1 53 43 88 58