Advention is an independent strategy advisory group operating globally in an integrated manner through its fully-owned offices in Dubai, London, New York, Shanghai and Paris.

Advention was founded by a group of senior partners with successful experiences in first-tier strategy consulting firms as well as leading corporations and entrepreneurial ventures.

The firm is engaged in strategy consulting and transaction support. Advention’s strategy consulting work includes corporate and business unit strategy, growth strategy and performance improvement.

Global recognition

Advention was selected by Forbes in 2022 as part of the World’s Best Management Consulting Firms. Forbes recognizes Advention amongst the top global strategy consulting firms. Forbes specifically recognizes Advention for our expertise in marketing, branding and pricing. For over 20 years, we have enabled senior leaders to strategically position their companies for success. Our sector expertise covers: private equity, industrials, consumer goods and retail, media and entertainment, transportation, business services and more.

Advention’s key figures


fully owned and staffed offices

across the globe including: Paris, London, New York, Shanghai and Dubai



Able to conduct analyses in English, French, German, Arabic, Mandarin, Italian, Spanish, Portuguese, Slovenian, Japanese, and more


professionals on the team and growing


professionals on the team and growing


client retention

Our history with many clients stretches back over 20 years


projects successfully delivered


clients of which 250 PE clients worldwide (with 70%+ being multinational)


Ranked #1 strategic advisor to French PE market (in volume of deals)


of Fortune 500 work with Advention



in our network across key sectors (including: healthcare, industrial, government, consumer products, transportation and logistics, technology, media, telecommunications, and more)

"We believe that Advention’s tailored solutions allow our clients to truly differentiate themselves and build a sustainable competitive advantage. We strongly believe in building long-term partnerships with our clients. Thanks to our boutique size and culture, we are able to provide the right resources at the right time. Our leaders can truly dedicate focused time to our clients and be fully committed to their projects."

Jean-Michel Schmitt, Group President and Founder

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