Advention was first recognized by Forbes amongst the best global strategy consulting firms.

Advention is recognized by Forbes for expertise in marketing, branding and pricing.

Advention established the London strategy team building out a fully operation office in the city.

Advention established the North American strategy team building out a fully operational office in New York.

Advention began an international expansion. In 2009, Advention established the Dubai and Shanghai strategy teams building out fully operation offices in each location.

Advention was first recognized as the leader in M&A in France and continues to this day.

Advention was ranked the #1 strategic adviser to PE firms and principal investors in France from 2005 to 2015 (by number of closed deals) and continues to be recognized amongst the top transaction advisors today.

For over 20 years Advention has enabled our clients to achieve their business objectives through customized, fact-based analysis of strategic opportunities, risks and market dynamics.

Advention was named based on the combination of Advisory, Venture and Innovation, three key elements representing the type of business partnerships we work to establish and maintain.

Our core values include dedication (to our clients and our team), flexibility (to understand the driving dynamics of business today and into the future) and excellence (in the analyses we perform and work we deliver).