Founded in 2001

For over 20 years Advention has enabled our clients to achieve their business objectives through customized, fact-based analysis of strategic opportunities, risks and market dynamics.

Recognized in 2005

Advention was first recognized as the leader in M&A in France and continues to this day.

Advention was ranked the #1 strategic adviser to PE firms and principal investors in France from 2005 to 2015 (by number of closed deals) and continues to be recognized amongst the top transaction advisors today.

Expanded in 2009

Advention began our international expansion

In 2009, Advention established our Dubai and Shanghai strategy teams building out fully operation offices in each location.

Launched in New York in 2011

Advention established our North American strategy team building out a fully operational office in New York.

Launched in London in 2015

Advention established our London strategy team building out a fully operation office in the city.

Recognized by Forbes in 2022

Advention was first recognized by Forbes amongst the best global strategy consulting firms.

Advention is recognized by Forbes for expertise in marketing, branding and pricing.

Advention’s name and values

Advention was named based on the combination of Advisory, Venture and Innovation, three key elements representing the type of business partnerships we work to establish and maintain.

Our core values include dedication (to our clients and our team), flexibility (to understand the driving dynamics of business today and into the future) and excellence (in the analyses we perform and work we deliver).